OUR STORY

From a humble butcher shop in 1957, we have grown to become Australia’s best known and market leading smallgoods manufacturer.

Primo products are always a cut above. It starts with carefully selected, finest quality meats, which are crafted using traditional slow cooking and curing methods. Our team’s artisan skills combined with expert modern techniques, create food that is simply made better to taste better. Our consistency, breadth of range and dedication to quality sees Primo as the clear leader when it comes to consumer preference, and the most trusted and recognised brand in the category – something we can all be proud of.

Part of the JBS family, our drive for growth and commitment to constant improvement, will ensure Primo’s future continues to shine bright. By building on today’s strong foundation, we will be sure to convince all Australians for generations to come that ‘There’s good, there’s great and then there is Primo’.